孙建敏 (Jianmin SUN)
1.Personal Information
Name (English): Jianmin SUN
Name(Chinese)：孙建敏
E-mail：sunjm@njupt.edu.cn
Office：Room 325, MBA Education Center, Sanpailou Campus NJUPT
Professional Qualification：
Associate Professor in Nanjing University of Posts and Telecommunications
Research Field：
Consumer psychology, Behavior and Decision making;
Digital and intelligent transformation of enterprises
2.Education
Bachelor degree in Computer Software, School of Computer Science, Wuhan University (BS in Science, 2000)
Master degree in Technical Economics and Management, School of Economics and Management, Wuhan University (MS in Management, 2003)
Doctor degree in Technical Economics and Management, School of Economics and Management, Wuhan University (PhD in Management, 2007)
3.Research Papers
[1]Jianmin Sun, Mohammed Khurrum Bhutta & Muddassar Sarfraz, Green business in the digital age: sustainable performance in an era of technological advancement and leadership transformation, Current Psychology, Oct 3,2024(SSCI Q2)
[2] Jianmin Sun, Muddassar Sarfraz, Ilknur Ozturk; Eco-consciousness to Eco-consumption: Unraveling the Drivers of Sustainable Consumption Behavior under the Mediated-Moderated Model, Environmental Science and Pollution Research, May, 2024 (SCI Q1)
[3] Jianmin Sun, Aisha Nasrullah; Green Transition in the Hospitality Industry: The Influence of Market Forces and Customer Dynamics on Sustainable Performance in the Digital Era; HELIYON; 2024. (SCI Q2)
[4] Jianmin Sun, Muddassar Sarfraz, Heesup Han; Live streaming and livelihoods: Decoding the creator Economy's influence on consumer attitude and digital behavior, Journal of Retailing and Consumer Services, Volume 78, 2024, 103753 (SSCI Q1)
[5] Jianmin Sun, Muhammad Asghar; The Nexus Between Ethical Leadership and Employees' Perception of Workplace Safety During COVID-19 Under Mediation and Moderation Model, Risk Management and Healthcare Policy, Sep 12,2023 (SCI Q2 & SSCI Q1)
[6]Jianmin Sun, Mohamed Oubibi; Exploring the impact of parent-child contact, future orientation, and self-esteem on students' learning behavior: A mediation analysis, Acta Psychologica, 252 February 2025, 104683(SSCI Q2)
[7] Jianmin Sun, Muddassar Sarfraz, Larisa Ivascu, Ilknur Ozturk; Unveiling green synergies: sustainable performance through human resource management, CSR, and corporate image under a mediated moderation framework, Environmental Science and Pollution Research, Aug 31, 2023 (SCI Q1)
[8] Jianmin Sun, Ivascu Larisac, Ozturk Ilknur; How does a company's organizational culture affect employees' mental health during the COVID-19 pandemic? The mediating role of obvious communication, Work- A Journal of Prevention Assessment & Rehabilitation, April 2023 (SSCI Q3)
[9] Jianmin Sun, Muddassar Sarfraz, Kausar Fiaz Khawaja, Ilknur Ozturk, Muhammad Ali Raza; The Perils of the Pandemic for the Tourism and Hospitality Industries: Envisaging the Combined Effect of COVID-19 Fear and Job Insecurity on Employees' Job Performance in Pakistan; Psychology Research and Behavior Management; May 2022, volume 15:1325-1346(SSCI Q2)
[10] Jianmin Sun, Muddassar Sarfraz, Kausar Fiaz Khawaja, Muhammad Ibrahim Abdullah; Sustainable Supply Chain Strategy and Sustainable Competitive Advantage: A Mediated and Moderated Model, Frontiers in Public Health, May 2022,volume 10(SSCI Q 1, SCI Q1)
[11] Jianmin Sun, Kaihao Cai, Hongzhou Shen; Pandemics and Human Capital: Panel Data Evidence from 122 Countries, Frontiers in Public Health, April 2022,volume 10(SSCI Q 1, SCI Q1)
[12] Jianmin Sun, Keh Kwek, Min Li, Hongzhou Shen; Effects of Social Mobility and Stringency Measures on the COVID-19 Outcomes: Evidence from the United States, Frontiers in Public Health, November 2021, volume 9(SSCI Q 1, SCI Q1)
[13] Jianmin Sun, Hongzhou Shen, Syed Ibn-ul-Hassan, Amir Riaz, Aura Emanuela Domil, The association between digitalization and mental health: The mediating role of wellbeing at work, Frontiers in Psychiatry, Aug 4 2022, (SSCI Q 2)
[14] Jianmin Sun, Muddassar Sarfraz, Youli Xu & Afshan Azam; Forging green Horizons: Revealing Catalysts of pro-environmental behavior in emerging market, HELIYON, Aug 19, 2024(SCI Q2)
[15] Jianmin Sun, Larisa Ivascu, Kashif Iqbal, Athar Mansoor, How Work-related Depression, Anxiety, and Stress Hampering Healthcare Employee Performance during COVID-19? The Mediating Role of Job Burnout and Mental Health, International Journal of Environment Research and Public Health, Aug 2022(19) (SSCI Q 1, SCI Q2)
[16] Jianmin Sun, Huma Safdar, Zain ul Abidin Jaffri, Syed Ibn-ul-Hassan, Ilknur Ozturk; Substantiating Nexus between Consumption Values and Sustainable Consumption Behavior: A Way toward Sustainable Business, Frontiers in Psychology; June, 2022,volume 13(SSCI Q1)
[17] Jianmin Sun, Hongzhou Shen, Syed Ibn-ul-Hassan,Amir Riaz, Aura Emanuela Domil, The association between digitalization and mental health: The mediating role of wellbeing at work, Frontiers in Psychiatry, Aug 4, 2022 (SSCI Q2)
[18] Youli Xu, Muddassar Sarfraz & Jianmin Sun, Advancing corporate sustainability via big data analytics, blockchain innovation, and organizational dynamics—A cross‐validated predictive approach, Business Strategy and the Environment, Nov 16,2024 (SSCI Q1)
[19] Bei Li, Jianmin Sun & Mohamed Oubibi, The Acceptance Behavior of Blended Learning in Secondary Vocational School Students: Based on the Modi?ed UTAUT Model, sustainability, Nov 2022(14),15897 (SSCI Q 2, SCI Q2)
[20] Sun Jianmin, Research on the Impact of Anticipated Regret on Impulse Online Shopping: A Case Study of Students from NJUPT, Chinese Journal of Social Science and Management, Vol.3 No.2, 2019 (TCI2)
[21] Sun Jianmin, On the Transaction Mechanism and Function of Credit Derivatives based on Principal-Agent Theory, 2019 Panyapiwat International Conference on Social Science and Management - Innovation Development and Management in the Digital Age, February 2019, Bangkok Thailand.
[22] Hu Zinan, SUN Jianmin, Liu Yang; The EU’s Foreign Subsidies Regulation: Legislative Process, Key Provisions,Influence on China and Recommendations for Countermeasures, International Trade, 2025,518(2) in Chinese (CSSCI Source Journal)
[23] YUE Yujun, Ma Yixuan, SUN Jianmin. Research on the Effects and Mechanisms of Digital Technology Empowering Urban Environmental Governance,Journal of Nanchang University (Humanities and Social Sciences Edition),2024,55(02) in Chinese (CSSCI Source Journal)
4.Funds
[1] Strategic Research key project ”MOUTAI Group Industrial Transformation Strategy and Implementation Path Research under the Background of Silver Economic Development,2024 MOUTAI Strategic Research Institute, in charge
[2] Ministry of Education Industry-University cooperation, collaborative education practice conditions and practice base construction project, MPAcc Training base construction project based on easy finance and taxation platform (201801194050), in charge
[3]Project of Humanities and Social Sciences Foundation of Ministry of Education, Low-carbon transformation of urban road transportation system under combined carbon policies: research on influence mechanisms, emission reduction effects, and policy optimization(24YJCZH219), participated
[4]Project of National Social Science Foundation, Research on Adaptive Behaviors and Supporting Policies of entrepreneurial scientists under Heterogeneous field Embedding (23CJL61), participated
[5]National Social Science Foundation Project, Research on Statistical Measurement and Realization Path of Sustainable Digital Livelihood for Disabled People (23BTJ016), participated
[6] Post funding project of National Social Science Foundation Project, Research on Rural Information Service from the Perspective of Social Network (12FGL006), participated
[7] Key project of 2023 annual planning of China Business Statistics Society, Research and practice of Data Science and business case teaching Empowering new liberal arts Composite Talent Cultivation--Taking the course Market Research and Consumer Insight as an example (2023STZB09), participated
5.Social Service
[1] From 2010 to 2020, the gold medal of the top ten instructors of 10 years’ the National Market Research and Analysis Competition (the first place, more than 1,500 teachers from more than 700 universities participated in the evaluation); Guided students to win more than 100 provincial and national awards in the National College Students Market Research and Analysis Competition, including the national Top six 9 times and the national first prize 30 times; He has won the overall champion 6 times, the runner-up 1 time and the top four 2 times in the ten Cross-Strait market research and analysis competitions for college students in four places. Champion of the international student group of the first Market Survey Competition in 2024.
[2] In 2023, it was awarded the Special Contribution Award by the China Society of Business Statistics and the Organizing Committee of the Cross-Strait and Hong Kong and Macao University Academic City Survey Competition in Bangkok.
[3] Sun Jianmin is a reviewer for the journal of Social Science and Management in Thailand, and the Journal of China-Asean Business Research in Thailand. Senior Member of China Society of Technical Economics, Secretary General of Academic Committee of Gutenberg Academy of Qingdao City University, Senior Liaison Officer of Strategic Development of China Society of Business Statistics. He has been selected into a number of provincial market research expert database, and has been invited to serve as the judge and award guest of the final of the National College Students' Market research and Analysis Competition.
[4] He is the keynote speaker of the first-class course Market Research and Research in Jiangsu Province. His team won the second prize of teaching achievements in Jiangsu Province.
[5] Mr. Sun has also been invited to give professional lectures in more than 20 well-known Chinese universities, such as the National Training Conference for advisors of market research, Annual meeting of Executive Director of China Association of Business Statistics 2025, Wuhan University, Huazhong University of Science and Technology, Dalian University of Technology, Tongji University, Communication University of China, Nanjing University of Aeronautics and Astronautics, etc.
[6]He has also been invited to Bangkok University, Panyapiwat Institute of Management, Thailand Phayao University, Thailand Sustainable Tourism Special Zone Development Authority to communicate and give speeches, and was invited to participate in the opening ceremony of Thailand OTOP (One Village One Product) in August 2023, and served as the ribbon cutting guest. In December 2024, he was invited by the International Trade and Development Institute of the Ministry of Commerce of Thailand to give a speech at the International Conference on Building Cross-border E-commerce Platform and Promoting Thai smes to go Overseas.
[7] He has also won the second prize of Wuhan Science and Technology Progress Award. He is good at combining theory and practice in research, focusing on the practice and international expansion of Chinese private enterprises, the development of cross-border e-commerce in China and Southeast Asia, marketing strategy consulting and corporate training. At present, he is also responsible for the brand value operation of two enterprises, and he is also employed as a senior consultant of a leading cross-border e-commerce enterprise in Jiangsu.